ADVERTISEMENTS

A.CONCEPT

1. Study this concept carefully.

Advertisement (or ads): 
It is a notice or display that is used to persuade people to buy some products.

We can find many advertisements around us, such as in TV, internet, radio, or along the road. There are some products which are offered in the advertisement; including goods, services and job vacation.

Text Structure of an advertisement

• Logo or Trade Mark (optional: it can appear on an advertisement, or not)
• Headline
• Sub headline
• Body-copy

2. Look at the following example of advertisement carefully.

Please analyze its structure (logo, headline, sub headline, and body copy) 

Discuss with your friends!

B.SKILL

Kinds of Advertisement

There are different kinds of advertisement based on the Content of advertisement. 

a. Product advertisement, 

b. Service advertisement,

c. Job opportunity advertisement,
d. Social or Government advertisement

Aspects of Advertisement

Here are some components/aspects of what we have to consider if we want to write in an advertisement:

1. Kind of advertisement
2. Product/service to sell or needed
3. Trademark/ logo
4. Varieties (for product/service ads);
5. Position (for job opportunities ads. It is usually completed with the needed requirements)
6. Time & Place
7. Price
8. Contact number
9. Address
10. Promoting words/phrases

Students' Activity

Let’s take a look at this advertisement. 

Let’s see how those components/ aspects are applied in this advertisement. Discuss in group! Write the result of your group discussion in a piece of paper.

1. Kind of advertisement...................................................................
2. Product or service to sell or needed..............................................
3. Varieties .......................................................................................
4. Trademark/ Logo ..........................................................................
5. Time..............................................................................................
6. Place.............................................................................................
7. Price.............................................................................................
8. Contact number...........................................................................
9. Address.........................................................................................
10. Promoting words/phrases.............................................................

C. SKILL IMPLEMENTATION

Observe the advertisement video below, and  answer the questions:

1. What kind of advertisement is it?

2. What is being advertised?

3. What message do you find from it?

REFERENCES


Amaliah. 2019. Improving English Skills for Ninth Grade. Surabaya: CV Adi Perkasa

Azar, Betty Schrampfer. 2003. Fundamentals of English Grammar Third Edition. New York: Longman.co

Departemen Pendidikan dan Kebudayaan RI. 2018. Bahasa Inggris: Think Globally Act Locally, Kelas IX. Jakarta: Pusat Perbukuan.

Maris, Amanda. 2012. New Headway . Oxford: Wildany Polski 

Murphy, Raymond. 2012.  English Grammar in Use. Cambridge: Cambridge University Press.

Richards, Jack C. 2001. New Interchange Intro. Cambridge: Cambridge University Press.

Seaton, Anne. 2007. Basic English Grammar for English Language learners. Singapore: Learner Publishing Ltd

Swan, Michael. 1996. Practical English Usage. Hong Kong: Oxford University Press.

Thomson, A.J. & Martinet, A.V. 1995. A practical English Grammar. Hong Kong: Kiddlington.